# How Much Does a Logo Cost? > Published 2026-11-14 · Canonical: https://goodglyph.com/en/blog/how-much-does-a-logo-cost From free to more than €2,500, all under the same word. Here are the published ranges, who published them, what you actually get at each level, and what to ask before you pay. A logo costs anywhere from nothing to more than €2,500. An online logo maker or a template costs between zero and a few dozen euros. A freelancer starting out usually charges €100 to €500. An experienced designer charges €500 to €2,000 for a logo with research and usage rules. Agencies start at around €2,500. We didn't make these numbers up, and they aren't our prices. Every range below has a named source, checked on its own page on November 14, 2026. There aren't many, because very few designers publish their prices, so we also tell you who the publishers are. ## What a logo costs, by who makes it **Logo maker or template: free to a few dozen euros.** Shopify's blog lists the tools for making a logo yourself: its own Shopify Logo Maker is free, Canva is free with a paid plan at $15 a month, and Adobe Illustrator costs $23 a month. Ready-made templates cost $2 to $79 on Creative Market and $15 to $250 on Etsy, also according to Shopify. What you get is a mark other people can use too, because a template isn't made only for you. **Freelancer starting out: €100 to €500.** Brig, a platform that connects clients with professionals in Romania, puts entry-level freelancers at €100 to €300. On another page, the same platform gives €50 to €200 for a basic logo and €200 to €500 for a standard small-business logo. Shopify starts the freelance band higher, at $250 to $2,500 for freelancers found on Fiverr, Dribbble or Upwork, because it's looking at the US market. **Experienced designer: €500 to €2,000.** Brig again gives €500 to €2,000 for a premium logo "with research and brand guidelines." As an international reference, logo contests on 99designs, a platform where several designers submit concepts and you pick one, come in four fixed packages: €289, €479, €859 and €1,299, before tax. **Agency: from about €2,500.** Brig says agencies and senior designers can charge more than €2,500 for complex corporate projects. Shopify puts agencies at $2,500 to $10,000 and notes that big-name studios go past $100,000. ### Who publishes these numbers Almost nobody who designs logos publishes a price. The numbers come from businesses that sell something around the logo. Brig earns money when you request a quote through its platform. Shopify wants you to open your store with them, and the free logo maker is one way in. 99designs sells its own contests. The numbers are still useful, but read them as reference points. ## What you get at each price The same label, "logo," covers very different things. Brig's graphic design page describes what goes into each package, and the breakdown is useful even if you never use Brig: - **Basic package, 200 to 500 lei (about €40 to €100):** one concept, one or two revision rounds, PNG and JPG files. - **Mid package, 500 to 2,000 lei (about €100 to €400):** two or three concepts, three to five revision rounds and the vector source files. - **Premium package, from 2,000 lei (about €400):** research, three to five concepts and unlimited revisions. The difference that matters most in the long run is the vector file. A PNG looks fine on Instagram and falls apart on a lit sign or a large banner. A vector file (SVG, AI or editable PDF) scales to any size without losing quality. If the quote doesn't mention one, ask. The second thing to ask about is rights. 99designs says its contests give you full copyright. With a freelancer or an agency, it depends on the contract, so ask for the copyright transfer in writing, whatever you pay. ## Logo prices in Romania This is where the numbers get tangled, and it helps to know before you compare quotes. On the same logo design page, Brig has a table in lei and a text in euros that don't match. The table says 200 to 400 lei for a simple freelancer logo and 700 to 1,200 lei for a premium logo with research. The text below it says €100 to €300 for entry-level freelancers and €800 to €1,200 for premium agencies, roughly five times more. On its graphic design page, Brig estimates that about 90% of logos in Romania cost between 250 and 3,000 lei. That matches the lei table, not the euro text. What it means for you: both markets exist. Some designers in Romania make a logo for 300 lei, and others charge €1,500. A price in lei usually means a quick mark with few files, and a price in euros usually means a process with research, variations and source files. Compare the list of deliverables in each quote. ## When a logo maker is enough A logo maker or a template is a good choice when you're testing an idea and don't know yet whether the business will exist in six months. You get a decent mark for an Instagram page or a first website, for nothing or the price of a dinner. The problem shows up when the business takes off. A template mark isn't unique, it's hard to register as a trademark while other people use it, and replacing it later means changing everything you've printed and published in the meantime. If you know from the start that the business is serious, pay once for a logo made for you. The question before this one, whether a logo is enough or you need a whole identity, has its own article: [branding or just a logo](https://goodglyph.com/en/blog/branding-or-just-a-logo). ## Where a logo's price stops A logo is a mark. A visual identity is the mark plus the color palette, the fonts, the usage rules and the applications on your materials. Brig puts a full identity for small and mid-sized businesses at €1,500 to €2,500, and that's a different conversation from the price of a logo. If two quotes differ by five times, check first whether they're quoting the same thing. Often one is for a logo and the other for an identity. We covered the ranges for a full identity separately, in [how much a visual identity costs](https://goodglyph.com/en/blog/how-much-does-a-visual-identity-cost). ## How to compare two logo quotes Ask both quotes the same questions: - How many concepts you get at the start, and how many revision rounds are included. - What formats the final files come in, and whether one of them is an editable vector file. - Whether you get variations: horizontal, vertical, symbol only, white on a dark background. - Whether the copyright is transferred to you in writing. - Whether the designer checked that the mark doesn't resemble a registered trademark. - How long it takes, and what happens if you don't like any of the concepts. The cheaper quote is usually missing one of these. Sometimes that doesn't matter to you. More often, you find out what's missing the day you need a file for the printer. ## The GoodGlyph take Start from how long you plan to use the logo. If you're testing an idea, a logo maker is enough, and it's fair to admit that. If you know the business is staying, pay for a logo with vector files and the rights transferred in writing, whoever makes it. The €100 to €500 band can produce a very good logo from the right designer, and the agency band doesn't guarantee one. The questions above are how you tell them apart. ## FAQ ### How much does a logo cost in Romania? Brig, a platform that connects clients with professionals, estimates that about 90% of logos in Romania cost between 250 and 3,000 lei. For a logo with research and usage rules from an experienced designer, the same source gives €500 to €2,000. ### How much does it cost to make a logo yourself? Between zero and a few dozen euros. Shopify Logo Maker is free, Canva has a free plan and a $15-a-month plan, and templates cost $2 to $250 on Creative Market and Etsy, according to Shopify. ### Why does one designer charge 300 lei for a logo and another €1,500? Because you get different things. At the low end you usually get one concept and PNG files. At the high end you get research, several concepts, revisions, vector files and usage rules. ### What files should I get with my logo? At least one editable vector file (SVG, AI or PDF), plus PNG for the web. Without a vector file, the logo breaks when it's enlarged, on a sign, a banner or a T-shirt. ### Who owns the logo after I pay for it? It depends on the contract. 99designs gives full copyright on its contests. With a freelancer or an agency, ask for the copyright transfer in writing. ### Is a logo enough for a new business? Sometimes, yes. If you work alone and have one public channel, a good logo with a short palette is enough. Once other people start applying your brand, you need a system. We wrote about this in the article on branding or just a logo. ## Related - Related service: [Service](https://goodglyph.com/en/services/branding) - [How Much Does a Visual Identity Cost in Romania (and What You Get at Each Price)](https://goodglyph.com/en/blog/how-much-does-a-visual-identity-cost) - [What Is Brand Positioning (and Why It Gets Decided Before the Logo)](https://goodglyph.com/en/blog/what-is-brand-positioning) - [How to Choose a Visual Identity for a Psychology Practice](https://goodglyph.com/en/blog/visual-identity-psychology-practice)