# Brand Kit

> Canonical: https://goodglyph.com/en/brand-kits

Complete identity, delivered as a product, not as a project.

You look professional from day one, without hiring a designer or waiting months. A complete and coherent system across every channel, personalized for your business, from logo to social templates and the mini brand guide.

- **Price:** €149
- **Delivery:** 3–5 working days
- **Revisions:** 2 rounds
- **Add-ons:** + landing page €250 · + managed website €58/month

## What's included

- **Mark, symbol and variants** — Main logo, horizontal and vertical variations and a mark for favicon. In SVG and PNG, with transparent background.
- **Six colors with clear rules** — Hex codes, color names and recommended combinations. All tested for WCAG AA contrast.
- **Two fonts, tested hierarchy** — Display, body, mono. Full diacritics. For articles, forms and UI.
- **The rules, briefly** — PDF with logo, palette and typography usage. For you and your collaborators.
- **Print & digital** — Print-ready file (CMYK, bleed) and digital version for email signature.
- **Newsletter & signature** — A newsletter template ready to import into Mailchimp or MailerLite (HTML), plus an email signature ready to install in Gmail or Outlook.
- **Six editable layouts** — A cover for LinkedIn, Facebook and X, 3 posts on your content pillars, a carousel for Instagram or LinkedIn, and an Instagram story/reel. All editable in Canva.
- **Brand direction, in 1–2 pages** — Tagline, tone of voice, target audience, message map. Enough to guide you on every channel.
- **Vector logo + final files** — Logo in SVG (vector, editable in any tool) and every deliverable in PNG, JPG and PDF. Social media templates are editable in Canva.
- **How to use the kit, on one page** — Short guide: which file when, where to upload it, how to keep it consistent. So you don't waste time figuring it out.

## How it works

1. **Order online** — Choose the package and fill in your contact and billing details.
2. **Invoice and payment** — You get the fiscal invoice (e-Factura) by email, with the bank-transfer details. You pay it by transfer, and we confirm the payment.
3. **Fill in the brief** — Short form: business, audience, references, style preferences. No 40-page questionnaire.
4. **You receive the kit** — 3–5 working days for the standard package. Bigger queue? Message us before you order and we'll confirm the timeline.
5. **2 revision rounds** — You say what's not working, we adjust. Two rounds included; if you need more, we add them on request.

## Which scenario fits

- **Newly-opened clinic** — You've invested in space and equipment. The brand kit helps you look just as good from day one on Google and on your office door.
- **Neighborhood café** — You want to look coherent on Google Maps, Instagram and on your windows. A brand kit gets you out of DIY territory without hiring a designer.
- **Pilates / Yoga studio** — Your audience is young and demanding. A good brand makes the difference between 30 and 80 lei per hour, and between a monthly membership and single sessions.
- **Wedding planner** — You sell trust and taste. Your materials need to look as polished as the events you organize, not less.
- **Any small business** — Whatever your field. If you want to look professional and consistent from day one, without an agency budget, the kit gives you everything to start.