# BYOLEADER, online fashion store

> Canonical: https://goodglyph.com/en/portfolio/leader-group

BYOLEADER is a fashion brand built on embroidery, around the tactile beauty and charming imperfections of handwork. GOODGLYPH designed and built the online store on Shopify, with payment integration, account pages, a newsletter and a careers form, all set up for growth and brand storytelling.

- **Client:** BYOLEADER
- **Industry:** Fashion & e-commerce
- **Services:** Web Design, Custom online store, Payment & invoicing integration, Custom apps
- **Platform:** Shopify
- **Duration:** 4 weeks

## Handcrafted, but ready to scale

BYOLEADER needed an online presence that conveys the tactile beauty and uniqueness of hand-worked embroidery, without giving up on growth. The challenge was to keep the warmth and authenticity of the craft inside a structured digital setting, one that can support sales, community and storytelling over the long term.

## An online store that tells a story

We designed and built the BYOLEADER store on Shopify, putting the texture and charming imperfections of the embroidery front and center. We integrated online payments, account pages, newsletter sign-up and a careers form, inside a scalable system built for the brand's growth and its interaction with the community.

## Careers, one click away

![Careers, one click away](https://cdn.sanity.io/images/r02toxo7/production/cae1a90e7a2f741bb9566a4700c7dce4d862dd7c-1400x1400.jpg?w=1600&q=82&fit=max&auto=format)

We added a fixed button on the homepage that opens a popup with the open positions at BYOLEADER. Candidates see the open roles and apply directly through an integrated form, without leaving the site.

## An archive for the history of the collections

![An archive for the history of the collections](https://cdn.sanity.io/images/r02toxo7/production/88c11dea50a90748d7f5d0406d3b6dd69124318b-1400x1400.jpg?w=1600&q=82&fit=max&auto=format)

We built an archive where the brand keeps the history of its collections, even after the products are no longer available. Each drop stays documented visually, as part of the BYOLEADER story.

## Testimonial

> I have nothing but praise for the experience with GOODGLYPH. We launched the online store for our premium clothing brand together and they did excellent work. They understood our vision from the start, and the result is a beautiful, easy to use site that captures the brand identity perfectly. They guided us through the whole process, from running the site to managing stock, and the training sessions made us feel in control from day one.
>
> — Kevin C., Founder of BYOLEADER