# Pricing > Canonical: https://goodglyph.com/en/pricing ## Fixed price **€149 · Brand Kit · 3–5 working days** A productized visual identity, ready to use. Fixed scope, no surprises. - 10 deliverables (logo, colors, fonts, templates…) - Mini brand guide (PDF) - Delivered in Romanian and English - 2 rounds of revisions - Editable source files (SVG) - Built for your business, not a template - One-time payment, no subscription **+ Add a website (optional)** - **Presentation page** (one page): €250, one-time, no maintenance. - **Multi-page website** (3–5 pages): €58/mo, a recurring monthly service with maintenance included, invoiced monthly (paid by transfer). The Brand Kit and the presentation page are one-time. The multi-page website is a recurring monthly service, invoiced each month. ## Standard projects **€1,000 – €5,000 · 4–6 weeks** For small businesses that want a solid brand and a professional site. - Complete visual identity - Multi-page presentation website - CMS for editing content - Contact form integration - Basic SEO optimization - Responsive on every device - Domain connection and hosting - Unlimited revisions included, within scope **How it works** - **Upgrade anytime.** Started with a Brand Kit or a website add-on? Move up to a full custom project when you're ready. The new scope is quoted as a separate project. - **Includes consulting.** Every custom project starts with strategy, not just execution. ## Complex projects (Recommended) **€5,000 – €15,000+ · 8–10 weeks** For digital products, online stores, apps, and platforms. - Full strategy plus brand - Full-stack web application - Payments and invoicing integration - Third-party integrations (CRM, booking, email) - Multilingual and GDPR - Custom CMS · analytics - Security and performance optimization - A dedicated project lead - 30 days of support included **Good to know** - **Flexible timeline.** The 8–10 week estimate is a starting point. Larger projects can run longer, depending on scope, integrations, and how fast feedback comes back. - **It's all in the pitch deck.** Before we start, you get the scope, milestones, and exact timeline, with no surprises. ## Estimated service ranges inside larger projects Estimated prices, as a guide. Each service usually sits inside a larger project, and the final quote is set by scope. ### Brand & Design - **Branding** — from €590 (€590 – €2.500) - **Graphic Design** — from €190 (€190 – €1.500) - **UI/UX Design** — from €790 (€790 – €4.000) - **Web Design** — from €690 (€690 – €3.500) - **Social Media** — from €250 (€250 – €1.200) ### Web & Technology - **Presentation website** — from €690 (€690 – €3.000) - **Online store** — from €1.490 (€1.490 – €8.000) - **Custom apps** — from €2.900 (€2.900 – €15.000+) - **Landing pages** — from €390 (€390 – €1.500) - **Automations** — from €490 (€490 – €3.000) - **Payment integration** — from €390 (€390 – €1.500) ### Growth & Support - **SEO** — from €290/lună (€290 – €900/lună) - **Google Ads** — from €290/lună (+ buget media) - **Maintenance** — from €58/lună (€58 – €200/lună) - **Content** — from €190/lună (€190 – €900/lună) - **Conversion optimization (CRO)** — from €490 (€490 – €2.500) Custom estimates are starting points. They exclude third-party costs (domains, paid plugins, ad budgets), and timelines depend on how fast feedback and content come back. The Brand Kit is the only fixed price. ## What a custom project looks like, at real budgets Four typical project shapes, so you can place yourself. The numbers are guide ranges; the exact price comes in the pitch deck, once we understand the scope. ### Identity and presentation website (Standard) — €2,000 – €3,500, 4–6 weeks For: For a small business that wants a complete brand and a professional, multi-page site. - Complete visual identity - Presentation website (3–6 pages) - A CMS so you can edit your content - Basic SEO and a contact form ### Online store (Standard) — €3,500 – €8,000, 6–9 weeks For: For anyone who wants to sell online, with products, a cart, and payments. - A new brand, or we build on your existing one - Store with products, cart, and checkout - Payments and invoicing integration - Product setup and conversion optimization ### Web app or platform (Complex) — from €8,000, 8–10+ weeks For: For a digital product with accounts, dashboards, and integrations: bookings, subscriptions, portals. - Strategy and product brand - Full-stack web app, with user accounts - Payments, invoicing, and third-party integrations - Multilingual, GDPR, security, analytics ### Desktop or mobile app (Complex) — €6,000 – €15,000+, set per project For: For a dedicated app, on desktop or phone, built around your need. - Discovery and UX/UI design for the app - Desktop and/or mobile development - Integrations, accounts, and sync - Launch support and iterations ## What you want to know about cost ### Why does the Brand Kit have a fixed price, but custom projects don't? The Brand Kit is a product: the same scope for everyone, so the same price, €149. A custom project is built around your need, so the price comes from the scope: how many pages, which features, which integrations, how much content. That's why we quote it after we talk, not before. ### How do you set the price for a custom project? We start with a free discovery call, about 30 minutes. We get the goal, the scope, and the budget, then we prepare a pitch deck with the strategy, what we deliver in stages, and the exact investment. You see the final price before we start, with no surprises. ### What's the difference between a standard and a complex project? The scope differs, not the quality. A standard project (€1,000–€5,000) is usually a brand plus a multi-page presentation site, for a small business. A complex project (€5,000–€15,000+) means digital products: online stores, apps, platforms with accounts, payments, and integrations. Both go through the same stages: consulting, design, development. ### Do you build desktop or mobile apps too? Yes. Dedicated apps, on desktop or phone, sit in the complex-project range. We start from discovery and UX/UI design, then build the app with the integrations and accounts it needs. Scope and timeline are set per project. ### What affects the final price? Scope first: the number of pages or screens, design complexity, features, and integrations. Then content (how much we write and prepare) and how fast feedback and materials come back. Third-party costs, like the domain, paid plugins, or ad budget, are separate and we tell you upfront. ### How is payment handled on a custom project? In stages. Usually 50% to start and 50% on delivery; on larger projects, split in three (for example 30/40/30), tied to milestones. Everything by bank transfer, with an invoice, in euros. You see the exact structure in the pitch deck. ### Can I start with the Brand Kit and move to a custom project later? Yes, and many do. The Brand Kit gives you a solid identity now, at a fixed price. When you're ready for more, a bigger site, a store, or an app, we move to a custom project. The new scope is quoted as a separate project, building on what you already have. ### Do you have a minimum price? Custom projects start from €1,000. Below that, the Brand Kit (€149) is usually the right fit, plus, optionally, a presentation page (€250) or a site we manage (€58/month).