# Custom online store

> Canonical: https://goodglyph.com/en/services/magazin-online

A shop that sells, not just displays products.

A good online store makes buying simple: clear products, a frictionless cart, secure payment and automatic invoicing. We build e-commerce designed to turn visitors into customers.

An online store isn't just a list of products. It's a journey: from the first page to the order confirmation, every step lost means sales lost. A slow, clunky shop or a complicated checkout costs you clients you already paid for through ads.

At GOODGLYPH we build online stores on Shopify or custom solutions, depending on your needs. We handle the design, development, payment and invoicing integration (Stripe, Netopia, FGO), the order flow and the optimization for mobile. You get a shop that's easy to manage, secure and built to sell.

## What an online store means, in short.

### What an online store is

An **online store** (e-commerce) isn't just a list of products, it's a journey: from the first page to the order confirmation. Every lost step, a slow shop or a complicated checkout, means lost sales from customers you already paid for through ads.

A good store makes buying simple: clear products, a friction-free cart, secure payment, automatic invoicing.

### Shopify or a custom store?

We pick the platform based on your needs:

- **Shopify** — Fast to launch, secure, and easy to manage. Ideal for most brands selling physical products.
- **Custom store** — Built in code, for special flows, complex integrations, or requirements standard platforms don't cover.

### Why a well-built shop matters

You pay to bring traffic; a poorly designed **online store** wastes it at checkout. Clear e-commerce UX, good speed, and secure payment raise **conversion rate** and cart value. For brands selling physical products or going online, the shop is the difference between visits and orders.

### What you get

We handle it all: **e-commerce UX** and design, development on Shopify or custom, payment and invoicing integration (Stripe, Netopia, FGO), shipping and tax setup, the order flow, and mobile optimization. You get a secure, easy-to-manage store built to sell.

> Every extra click at checkout is one customer **less**.

## Who it's for

- **Brands that sell physical products** — You want a shop that looks good and makes buying easy.
- **Businesses moving online** — You already sell offline or on social and want a shop of your own.
- **Shops that don't convert** — You have traffic, but carts are abandoned or checkout is complicated.
- **Growing brands** — You've outgrown a simple template and want a store built to fit you.

## What you get

- **Store on Shopify or custom** — We pick the right platform for your products and volume.
- **E-commerce design and UX** — Product, listing and checkout pages built for conversion.
- **Payment integration** — Stripe, Netopia, PayPal or cash on delivery, configured and tested.
- **Automatic invoicing** — Integration with FGO or similar, the invoice generates itself.
- **Shipping and tax setup** — Couriers, shipping costs and VAT set correctly for Romania.
- **Admin panel** — Add products, manage orders and stock yourself, without code.

## How it works

- **Brief + Structure** — We understand the products, the audience and the order flow you want.
- **Design** — We create the store design and the key pages, on desktop and mobile.
- **Development + Integrations** — We build the shop, integrate payments, invoicing, shipping and test the whole flow.
- **Launch + Handover** — We put the store online and show you how to manage it yourself.

## FAQ

### Shopify or a custom store, which is better?

It depends on the business. Shopify is fast to launch and easy to manage. A custom store gives full control, useful for special flows or high volumes. We recommend what fits you.

### Do you integrate card payments and invoicing?

Yes. We configure payments (Stripe, Netopia, PayPal, cash on delivery) and automatic invoicing (FGO or similar), all tested before launch.

### Can I add products myself?

Yes. We deliver a panel where you add products, manage orders and stock without code. We show you how at handover.

### How long does an online store take?

On average 4 to 7 weeks, depending on the number of products and the integrations needed. We set a clear deadline from the start.

### What's needed for payments and invoicing in Romania?

An account with a payment processor and, ideally, invoicing software. We guide you step by step through what needs setting up.

## Related services

- [Invoicing & online payments integration](https://goodglyph.com/en/services/payment-integration)
- [Presentation website](https://goodglyph.com/en/services/presentation-website)
- [UI/UX Design](https://goodglyph.com/en/services/ui-ux-design)
- [Conversion optimization](https://goodglyph.com/en/services/conversion-optimization)