Free resource30–45 min · Saved automatically

Brand brief

A brand brief you fill out for yourself, before commissioning any design project. Answer what you can, skip what you don't know. When you're done, export the PDF and send it back to us.

💡 In the print dialog, uncheck "Headers and footers" for a cleaner PDF.

About your business

What is your business called?

Is there a story behind the name? Origin, meaning, why you chose it.

In one sentence, what does your business do?

Example: "Pediatric dental clinic in Cluj, working only with children under 12."

How long have you been operating?

How many people are on your team, and who does what?

What made you start this business?

Optional, but useful.

What you offer

What are your main services or products? List 1–5.

Rough price range for each? A range is enough.

What's most in demand right now?

Which service or product would you most like to grow?

Your audience

Who buys from you now?

Age, city, occupation, income level. As specific as you can.

Who would you like to buy from you, if it's different?

What problem do you solve for them? Why do they come to you and not someone else?

How do they find you now? Referrals, Google, Instagram, something else?

What have you heard customers say about you? A word, a phrase, something that stuck.

Competition

Name 3–5 direct competitors. Link and one sentence on what they do well.

Name 1–2 brands you admire, from any industry, Romanian or international.

Who in your space don't you want to look like? Why?

Brand personality

Five words that describe how you want your brand to be perceived.

Examples: warm, professional, playful, modern, authentic, clinical, friendly, premium…

Three words that should never describe it.

How do you want a customer to feel when they see your brand? One word.

Tone of voice: closer or more formal?

More playful or more serious?

More warm or more professional?

Visual direction

Colors you have in mind. Or colors you'd avoid at all costs.

No need for hex codes: "dark green," "something pastel," "no pink" is enough.

Fonts you've liked somewhere. Send a screenshot or link if you have one.

Three to five links to sites or brands that look how you'd like to look.

For each, one sentence: what specifically you like about it.

Images, moods, photographs that feel like your brand.

Put them in a folder and send a link, or describe them.

Must-haves

What absolutely must be in the brand?

A symbol, a color, a visual element you care about.

What should never appear?

Styles, symbols, colors, clichés.

Where will the brand live?

Anything else

Open space for anything that didn't fit above.

A story, context, a detail you feel we should know. Or a question for us.

What happens next

Tap "Export PDF" above, save the file, then send it back over WhatsApp or email. We'll read it carefully within 24 hours and reply with:

Follow-up questions if anything is unclear
A concrete proposal: what we think you need, how long it takes, what it costs
Next steps if we move forward together

Send via WhatsApp Send via email

Attach the exported PDF to your message. We reply within 4 hours on business days.