Case Study· 2026

Ascensi, website for an HR agency

Ascensi is a strategic recruitment agency that helps growing companies attract the right people. GOODGLYPH delivered a multi-page website, full copy, a Sanity CMS, and a contact form, all built for clarity and B2B lead generation.

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Client
Ascensi
Industry
Recruitment & HR Advisory Agency
Platform
Next.js, React
Duration
6 weeks
Year
2026
The challenge

Clarity for companies and candidates

Ascensi needed a digital presence that inspires trust and clearly explains its recruitment and HR consulting services. The old site didn't get across what set it apart, and it didn't guide visitors toward a concrete next step. The challenge was to present an offering with many nuances in a way that's simple and convincing, for companies and candidates alike.

The solution

A unique design, drawn from the logo

We started from the Ascensi logo and pulled a full brand identity out of it: palette, typography, and a coherent visual system. On that base we built a unique design that inspires trust in companies looking for talent and draws in candidates looking for the right job. We delivered it all as a custom solution, with a Sanity CMS the Ascensi team uses to manage jobs and content on its own, with no technical help.

Visual identity

Color palette

A professional but warm direction: violet gives authority and strategic depth, blue adds clarity and trust, and rose and coral bring human warmth.

Executive Violet
#2F1799
Talent Purple
#7C5DFF
Clarity Blue
#33A3E5
People Rose
#B4487B
Momentum Pink
#ED466A
Coral
#F1775A
Typography
Primary display
Poppins

A display font chosen for its clean, modern, approachable character. Used for titles and headers.

400500600800
Secondary body

Additional weights were used for body copy, navigation, service descriptions, and mobile layouts.

Body, navigation, and service descriptions.

400500600800
Process

From research to launch

01
We analyzed Ascensi's recruitment and HR consulting offer and the needs of both audiences: companies and candidates.
02
We pulled a complete identity out of the logo: palette, typography and a coherent visual system.
03
We structured the content into dedicated pages for each service, with direct language and concrete steps.
04
We designed the homepage, the service pages and a dedicated form for candidates.
05
We went through three rounds of iterations with the team, until we reached the design they wanted.
06
We built it all as a custom solution, with a Sanity CMS the team manages on its own.
07
We developed the front-end in Next.js, faithful to the design and optimized for speed on any screen.
08
We implemented the Sanity CMS for jobs and content and connected the application form to the candidate flow.
09
Before launch, we tested the whole flow on desktop and mobile, checked the form and performance, and connected the domain.
10
At handover, we trained the team to manage jobs and content in the CMS on their own, and stayed available for support after launch.
Information architecture
  • Home
  • Services
    • Recruitment & HeadHunting
    • HR Strategy Advisory
    • Career Counseling
  • Jobs
  • Blog
  • Company
  • Contact
Responsive design

Desktop and mobile

A dedicated form for candidates

We added a custom form where candidates send their CV and details about themselves, so they can be considered for the open positions at the companies Ascensi works with. Behind it we built a CMS that lets the team publish and manage jobs easily, without depending on us. So the right candidates quickly find the role that fits, and Ascensi gets more relevant applications.

Clear architecture for complex services

Recruitment and HR consulting are services with many nuances, so we split the offerings onto dedicated pages, with direct language and concrete steps. We designed all the key pages as one unified visual system, from the homepage and services to about, blog, and contact. We went through three rounds of iterations with the Ascensi team until we reached the design they wanted: coherent, professional, and easy to read on any screen.

Results

99/100
Performance
96/100
Accesibility
0.7 seconds
Loading Speed
92/100
SEO
GOODGLYPH designed our business website and the experience was flawless from start to finish. Great communication, on-time delivery, and real flexibility at every stage. They know current design trends inside out and offered practical suggestions that made a real difference. Goodglyph took our vision and made it better. Highly recommended!"
E
Evelina Dorobantu
HR Operations & Service Delivery at Ascensi
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