What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
How Much Does an Online Store Cost? Real Prices for Each Route
An online store has three prices, depending on who builds it and on what. The real bands, the monthly costs nobody mentions, and how to compare offers properly.
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WebHow Much Does an Online Store Cost? Real Prices for Each Route
An online store has three prices, depending on who builds it and on what. The real bands, the monthly costs nobody mentions, and how to compare offers properly.
ProductFrom Spreadsheets to an Internal Tool: The Signs You've Outgrown Excel
Excel lasts so long because it's genuinely good. Here are the signs it stopped being cheap, what you get instead, when building is the wrong call, and how the move works in stages.
BrandingHow Much Does a Visual Identity Cost in Romania (and What You Get at Each Price)
The same word, logo, covers prices from 50 lei to 50,000. Here are the market's real price bands, what you actually get at each level, the hidden costs of the cheap option, and the questions to ask before paying anyone.
BrandingCMDR Advertising Rules for Dental Clinics: What You Can and Can't Say
Since July 1, 2025, dentistry in Romania has new advertising rules. What you're allowed to do, the words that bring sanctions, what's truly forbidden around offers and testimonials, plus a 10-minute checklist for your site and Instagram.
GrowthHow to Choose an SEO Company: 7 Questions Before You Sign
SEO is hard to buy: you can't see the product and results arrive months later. Here are the 7 questions that separate serious companies from the ones burning your budget, plus the warning signs that should end the conversation.
ProductNative App, PWA, or Web App? An Honest Guide to Choosing
“I want an app” can mean three different things, with different costs. Here are the three paths, what you get with each, and how to choose right, in business terms.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#4: Systems that keep us honest
One month after launch. The blog grew from articles into clusters, we read the new medical advertising rules straight from the Official Gazette, and we turned our own quality tools on our own writing.
Studio Journal#3: The site is live
After months of building in public, the new site is online. From here the work changes: we move from building it to running and growing it.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.