What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
How a Design Project Actually Runs: Why We Don't Save the Website for the End
The classic model is: the designer disappears for a few weeks and comes back with a finished website. It sounds clean and it fails predictably. Here is the alternative, what you see at each step, and just as importantly, what gets asked of you.
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WebRestaurant Website Design: What Actually Brings Reservations
Your guest decides where to eat in seconds, on a phone. Here is what your website needs to close that decision in your favor: the seven essential elements, the reservation form that keeps bookings from slipping away, and the mistakes that leave tables empty.
WebDIY Website or Agency: When Each One Makes Sense
You can build your own website, and in some situations that is exactly the right call. Here is the honest decision test, the four cases where doing it yourself is enough, the traps that only show up later, and the point where a freelancer or an agency earns its price.
WebCan AI Build Your Website?
AI site builders in 2026 will hand you a working website in an afternoon. This article covers what you actually get, the six things you don't, and how to decide whether that is enough.
ProductClient Portal or Simple CRM: Which One You Actually Need
One faces outward, toward your clients. The other faces inward, toward your team. They get confused often and bought wrongly just as often. Here is how to tell them apart, what each contains, and when building beats buying.
ProductDo You Need an App, or a Better Process?
Some of the conversations that start with \"we need an app\" end more cheaply without one. Here is how to tell the difference before you spend, what fixing the process actually looks like, and the signs that this time you really do need software.
ProductWhat an MVP Is (and What It Is Not, Though It Gets Sold That Way)
MVP is the most used word in software sales and the one most often emptied of meaning. Here is what it actually means, how to choose the first slice, the mistakes that make it useless, and how you know it worked.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#4: Systems that keep us honest
One month after launch. The blog grew from articles into clusters, we read the new medical advertising rules straight from the Official Gazette, and we turned our own quality tools on our own writing.
Studio Journal#3: The site is live
After months of building in public, the new site is online. From here the work changes: we move from building it to running and growing it.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.