What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
Branding or just a logo?
Branding or just a logo? For most small businesses, a logo on its own quietly underperforms. What a real brand kit contains and when the investment is worth it.
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WebHow to Choose the Right Domain Extension for Your Brand
The name before the dot matters, but the part after the dot says something too. Here's what each extension means and how to pick one that helps your brand instead of hurting it.
WebCustom website or platform: what you actually own, and what it costs over time
The monthly number hides two bigger questions: what you own at the end, and what it costs over five years. We take them one at a time, honestly.
WebWhat Goes Into a Five-Figure Website (and Why It Costs What It Costs)
A serious site is a five-figure investment, and the price usually looks like a mystery. We recently built two from scratch, our own and a portfolio. Here's everything that goes in, phase by phase, and why it's one of the best business decisions you can make.
WebFramer vs WordPress vs custom code: which platform to choose for your site
We built GOODGLYPH on Framer, then outgrew it and moved to custom code. Here's the honest comparison: Framer vs WordPress vs custom code, and how to choose for your business.
WebHow to choose a web design agency for your business
You search Google, see thirty agencies, and they all look fine. Here's how to choose one you can trust: the questions to ask, the warning signs, and what you should walk away with.
WebAnatomy of a landing page that converts
A landing page is a page with a single job. Here are the 9 essential sections that separate one that converts from one that loses visitors.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Studio Journal#1: Building in public
The first edition of our studio journal. From here on we document openly what we build: the new site, the first guides, and the road to launching the Brand Kit.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.