Case Study· 2025

Minutul de Poezie, a blog on WordPress

Minutul de Poezie is a literary blog devoted to poetry, quiet and culture. GOODGLYPH designed and built the blog on WordPress, with a warm, elegant reading experience and a structure that's easy to manage for steady publishing.

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Client
Minutul de Poezie
Industry
Literary blog
Platform
WordPress
Duration
2 weeks
Year
2025
The challenge

A literary blog that invites you to read

Minutul de Poezie needed a digital home that matched its content: a warm, elegant place that puts poetry and reflective writing in the spotlight and invites readers to stay. The challenge was to combine a literary aesthetic with a clear structure, easy to manage for steady publishing.

The solution

A warm WordPress theme that's easy to manage

We designed and built the blog on WordPress, with a warm visual direction, serif typography and red accents. We organized the content into clear categories (poetry, journal pages, quotes, culture and reviews) and built a pleasant reading experience on desktop and mobile, one the team can manage on their own.

Visual identity

Color palette

A warm, literary palette: red and bordeaux for character and authority, orange for energy, on a cream background that lets the text and photos breathe.

Crimson
#B5122A
Bordeaux
#6E0F1E
Ember Orange
#E0612B
Cream
#F6F1E9
Ink
#1A1714
Warm Gray
#B8AE9E
Typography
Primary display
EB Garamond

EB Garamond, an elegant serif for titles and quotes, giving the blog a literary and warm feel.

400500600700
Secondary body

Inter is used for body, navigation and articles: a clear font, easy to read across long texts and any screen.

Inter, body, navigation and articles.

400500600700
Process

From research to launch

01
We analyzed the content and tone of Minutul de Poezie: poetry, culture and reflective writing.
02
We defined a warm, literary visual direction, with red accents and serif typography.
03
We mapped the blog structure into categories: poetry, journal pages, quotes, culture and reviews.
04
We designed the key pages for a pleasant read, on desktop and mobile.
05
We developed a custom WordPress theme, easy to manage.
06
We structured the content and categories for steady publishing.
07
We optimized the blog for speed, readability and SEO.
08
We tested on desktop and mobile, then launched the blog.
Information architecture
  • Home
  • Articles
    • Poetry
    • Journal pages
    • Selected quotes
  • Culture & current affairs
  • Reviews
  • About
  • Contact
Responsive design

Desktop and mobile

The article page, in the center of attention

On a blog, the article page is where readers spend the most time, so we focused on it. We built a clean layout, with a clear hierarchy, serif typography, highlighted quotes and images that support the text, designed for a comfortable read that invites the reader to stay on the page.

A page dedicated to media appearances

Andrada, the creator behind Minutul de Poezie, is well known on Instagram, with TV appearances, interviews and mentions in the press. We built a dedicated page that gathers all these appearances in one place, integrated into the logic of the site and easy to update whenever something new comes up.

Results

5100
Page Views first week
3000
Visitors first week
1.1 seconds
Loading Speed
99/100
Performance
I'm so grateful I found GOODGLYPH. I met a team that truly understands how important the client's vision is: they know how to listen, but also to step in with clear pointers and valuable direction. They built the site's identity from my ideas and brought clarity and concrete methods where they were needed. They were skilled architects."
A
Andrada Badea, Founder of Minutul de Poezie
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