What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
What Is Brand Positioning (and Why It Gets Decided Before the Logo)
Positioning is the decision that comes before the logo, the website and the posts: the place you hold in the client's mind, and against what. Here is what it means in practice, what it is made of, and the one-sentence test that shows whether you have one.
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ProductWhat an MVP Is (and What It Is Not, Though It Gets Sold That Way)
MVP is the most used word in software sales and the one most often emptied of meaning. Here is what it actually means, how to choose the first slice, the mistakes that make it useless, and how you know it worked.
GrowthSEO for Online Stores: Bringing Customers Without Paying for Every Click
An online store's SEO is a different sport from a regular website's: hundreds of pages, products that come and go, categories competing with each other. The practical guide, from the pages that earn money to the mistakes that keep you invisible.
BusinessHow a Design Project Actually Runs: Why We Don't Save the Website for the End
The classic model is: the designer disappears for a few weeks and comes back with a finished website. It sounds clean and it fails predictably. Here is the alternative, what you see at each step, and just as importantly, what gets asked of you.
BrandingHow to Choose a Visual Identity for a Psychology Practice
Clients choose a psychologist on trust and discretion, and both are signaled visually before the first session. The identity guide for psychology practices, with the code-of-ethics rules built in from the start.
ProductHow Long Does It Take to Build an App? Real Stages and Timelines
A first usable version in weeks, a complete app in months: the real time bands, the stages every project goes through, and the factors that stretch or shorten the road, including the ones that depend on you.
WebHow Much Does an Online Store Cost? Real Prices for Each Route
An online store has three prices, depending on who builds it and on what. The real bands, the monthly costs nobody mentions, and how to compare offers properly.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Studio Journal#1: Building in public
The first edition of our studio journal. From here on we document openly what we build: the new site, the first guides, and the road to launching the Brand Kit.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.