What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
What Is Brand Positioning (and Why It Gets Decided Before the Logo)
Positioning is the decision that comes before the logo, the website and the posts: the place you hold in the client's mind, and against what. Here is what it means in practice, what it is made of, and the one-sentence test that shows whether you have one.
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ProductMobile App Development: What You Actually Need
“I want an app” is a common request, but often what you need isn't the mobile app you pictured. Here's what you can build, when each option is worth it, and what it costs.
GrowthHow Much Does SEO Cost? A Pricing Guide for Small Business
How much does SEO cost? is the first question, and it depends is the honest answer. Here's what it depends on, how it's billed, the real price ranges, and how to budget.
GrowthSEO for Dental Clinics: How Patients Find You (Without Breaking the Rules)
A clinic lives on patients who find it on Google. But dentists have CMDR rules other businesses don't. Here's SEO that brings patients and respects the code.
GrowthLocal SEO: How Clients in Your City Find You
When someone in your area searches near me, do you show up or does the competition? For a business with an address, local SEO is the most important and the fastest. Here's how.
GrowthSEO for Beginners: How Clients Find You on Google
SEO sounds complicated, but the idea is simple: it's how clients find you on Google without paying for every click. Here's everything that matters, no jargon.
WebHow to Choose the Right Platform for Your Online Store
There's no single best platform, there's one that fits your business. Here's how to decide, honestly, plus what an online store selling in Romania has to support.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Studio Journal#1: Building in public
The first edition of our studio journal. From here on we document openly what we build: the new site, the first guides, and the road to launching the Brand Kit.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.