What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
What Is Brand Positioning (and Why It Gets Decided Before the Logo)
Positioning is the decision that comes before the logo, the website and the posts: the place you hold in the client's mind, and against what. Here is what it means in practice, what it is made of, and the one-sentence test that shows whether you have one.
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WebAnatomy of a landing page that converts
A landing page is a page with a single job. Here are the 9 essential sections that separate one that converts from one that loses visitors.
BrandingHow to choose a visual identity for a dental clinic
For a dental clinic, your visual identity decides whether a skeptical patient trusts you before they ever meet you. Here is how to build it right, without breaking the rules.
BusinessBranding or just a logo?
Branding or just a logo? For most small businesses, a logo on its own quietly underperforms. What a real brand kit contains and when the investment is worth it.
WebWhat a dental clinic website needs to include
What a dental clinic website needs to include to build trust, bring patients, and stay within the CMDR rules. A practical guide.
WebWhat makes a website actually bring you clients
A presentation site that looks good can still fail to bring clients. The five questions it has to answer, the structure that covers them, and the friction that loses visitors.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Studio Journal#1: Building in public
The first edition of our studio journal. From here on we document openly what we build: the new site, the first guides, and the road to launching the Brand Kit.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.