What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
What Is Brand Positioning (and Why It Gets Decided Before the Logo)
Positioning is the decision that comes before the logo, the website and the posts: the place you hold in the client's mind, and against what. Here is what it means in practice, what it is made of, and the one-sentence test that shows whether you have one.
Read the article
BusinessWhat to Write on Your Homepage
Most homepages talk about the company and leave the visitor guessing what it sells. This guide goes piece by piece: the first screen, the phrases to cut, the proof, the plan, the buttons, and the tests to run before anything goes live.
WebRestaurant Website Design: What Actually Brings Reservations
Your guest decides where to eat in seconds, on a phone. Here is what your website needs to close that decision in your favor: the seven essential elements, the reservation form that keeps bookings from slipping away, and the mistakes that leave tables empty.
WebDIY Website or Agency: When Each One Makes Sense
You can build your own website, and in some situations that is exactly the right call. Here is the honest decision test, the four cases where doing it yourself is enough, the traps that only show up later, and the point where a freelancer or an agency earns its price.
WebCan AI Build Your Website?
AI site builders in 2026 will hand you a working website in an afternoon. This article covers what you actually get, the six things you don't, and how to decide whether that is enough.
ProductClient Portal or Simple CRM: Which One You Actually Need
One faces outward, toward your clients. The other faces inward, toward your team. They get confused often and bought wrongly just as often. Here is how to tell them apart, what each contains, and when building beats buying.
ProductDo You Need an App, or a Better Process?
Some of the conversations that start with "we need an app" end more cheaply without one. Here is how to tell the difference before you spend, what fixing the process actually looks like, and the signs that this time you really do need software.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Studio Journal#1: Building in public
The first edition of our studio journal. From here on we document openly what we build: the new site, the first guides, and the road to launching the Brand Kit.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.