What we've learned building brands for small businesses and start-ups.
Articles and guides about branding, web, business and growth. Direct, no jargon, with examples from real projects.
What Is Brand Positioning (and Why It Gets Decided Before the Logo)
Positioning is the decision that comes before the logo, the website and the posts: the place you hold in the client's mind, and against what. Here is what it means in practice, what it is made of, and the one-sentence test that shows whether you have one.
Read the article
ProductFrom Spreadsheets to an Internal Tool: The Signs You've Outgrown Excel
Excel lasts so long because it's genuinely good. Here are the signs it stopped being cheap, what you get instead, when building is the wrong call, and how the move works in stages.
BrandingHow Much Does a Visual Identity Cost in Romania (and What You Get at Each Price)
The same word, logo, covers prices from 50 lei to 50,000. Here are the market's real price bands, what you actually get at each level, the hidden costs of the cheap option, and the questions to ask before paying anyone.
BrandingCMDR Advertising Rules for Dental Clinics: What You Can and Can't Say
Since July 1, 2025, dentistry in Romania has new advertising rules. What you're allowed to do, the words that bring sanctions, what's truly forbidden around offers and testimonials, plus a 10-minute checklist for your site and Instagram.
GrowthHow to Choose an SEO Company: 7 Questions Before You Sign
SEO is hard to buy: you can't see the product and results arrive months later. Here are the 7 questions that separate serious companies from the ones burning your budget, plus the warning signs that should end the conversation.
ProductNative App, PWA, or Web App? An Honest Guide to Choosing
“I want an app” can mean three different things, with different costs. Here are the three paths, what you get with each, and how to choose right, in business terms.
ProductHow Much Does an App Cost (Mobile or Web)? Real Prices for Business
“How much does an app cost?” is a question no one answers on the spot, and that's honest. Here are the real price bands, what moves them, and how to ask for a quote you can compare.
How we work, in depth.
The strategy behind the studio, what we test, how we work, and what we learn building GOODGLYPH. An honest, in-depth journal.
Studio Journal#2: One idea, many channels
Edition #2 is about the machine behind the blog: how we write once, in Romanian and English, and carry each article further without pasting it identically across ten platforms.
Studio Journal#1: Building in public
The first edition of our studio journal. From here on we document openly what we build: the new site, the first guides, and the road to launching the Brand Kit.
Templates and guides.
Brand Brief Template
The document you need before ordering any design project.
Open the brief →Service pricing calculator
A Google Sheets spreadsheet to set your prices right.
Open the calculator →Website launch checklist
52 things to check before go-live, including accessibility.
Open the checklist →The studio journal, straight to your inbox.
The behind-the-scenes: what we test, what we get wrong, and what we learn building GOODGLYPH. Short, honest, and occasional, only when there's something worth reading.