Case Study· 2025· Concept

FinAlx, fintech website

FinAlx is a fintech product built for Gen Z, for those who want to manage, grow and understand their money with confidence. It goes beyond classic banking interfaces, with dynamic tools shaped for a generation raised on speed, transparency and financial independence.

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Client
Concept Project
Industry
Fintech
Services
BrandingArt DirectionWeb DesignStrategy
Year
2025
The challenge

Fintech in the language of Gen Z

The challenge was to turn complex financial functions into a refined, intuitive experience that speaks the visual and emotional language of Gen Z. We designed an interface that feels more like a social product than a financial institution: interactive, fast and intentionally informal, but trustworthy.

The solution

A financial companion with personality

The design language leans on bold typography, kinetic UI and playful iconography that keep the user engaged and reinforce trust. FinAlx is not just a tool, it's a financial companion with personality, one that helps Gen Z keep their money under control without losing their vibe.

Visual identity

Color palette

A vibrant palette built for Gen Z: violet and blue as the base, pink and cyan as energetic accents, on a white background that pushes the colors and the charts to the front.

Electric Purple
#7A5CFF
Royal Blue
#4A3BFF
Hot Pink
#FF4FA3
Cyan
#38BDF8
Ink
#11121A
Off White
#F4F4FA
Typography
Primary display
Sora

Sora SemiBold for titles and headers, for a modern, geometric and bold character.

400600
Secondary body

Inter Regular for body, navigation and descriptions: a clear font that's easy to read on any screen.

Inter Regular, body, navigation and descriptions.

400600
Process

From research to launch

01
We analyzed the target audience: Gen Z and its relationship with money, speed and transparency.
02
We defined a bold visual direction, closer to a social product than to a bank.
03
We built an identity system: a vibrant palette, bold typography and playful iconography.
04
We designed the homepage and key pages for clarity and rhythm.
05
We designed the dashboard: overview, spending analysis and card management.
06
We added micro-interactions and kinetic UI to keep the user engaged.
Information architecture
  • Home
  • Features
  • Pricing
  • Blog
  • Contact
  • Dashboard
    • Accounts
    • Transfers
    • Payments
    • Analytics
Responsive design

Desktop and mobile

A dashboard that speaks their language

The dashboard gathers everything in one place: savings, transactions, spending analysis and card management. The colorful charts and clean layout turn financial data into something easy to read and even pleasant to follow.

Clear answers, earned trust

A frequently asked questions section that answers users' real concerns directly: how spending is analyzed, how safe the data is, how the cards work. Transparency builds the trust a fintech product needs.

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