Case Study· 2025· Concept

VIRTUMEET, branding & website

VIRTUMEET is a next-generation virtual reality platform built to change how companies collaborate, connect and communicate in the digital space. More than a meeting tool, VIRTUMEET creates immersive, customizable environments where teams brainstorm, present and build relationships, whatever the distance.

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Client
Concept Project
Industry
Tech / VR
Services
BrandingBrand BookArt DirectionWeb DesignStrategy
Year
2025
The challenge

A bold brand for enterprise VR

The challenge was to create a brand identity and a digital presence that capture the sophistication of enterprise relationships, while embracing the imaginative potential of VR. We wanted a brand that inspires confidence but stays warm and human, not cold and technical.

The solution

A warm brand for immersive technology

We built a brand system with a warm palette (orange, coral, lavender) and a website with immersive visuals that make VR technology feel close and human. VIRTUMEET is not just about technology, it's about connection, clarity and real collaboration between teams.

Visual identity

Color palette

A warm, human palette for a tech product: orange and amber for energy, coral and lavender for closeness, balanced by beige and black.

Vivid Orange
#F2922E
Amber
#F8B65E
Sand
#E0D5BE
Coral
#E4A28F
Lavender
#DAD6E6
Black
#0E0E0E
Typography
Primary display
Bai Jamjuree

Bai Jamjuree Medium for titles and headers, for a geometric and technical character that stays friendly.

400500
Secondary body

Plus Jakarta Sans Regular for body, navigation and descriptions: a modern font that's clear and easy to read.

Plus Jakarta Sans Regular, body, navigation and descriptions.

400500
Process

From research to launch

01
We analyzed the enterprise audience and the real needs of remote collaboration.
02
We defined a warm, human brand direction for a cutting-edge technology.
03
We built the identity: logo, warm palette and a coherent visual system.
04
We designed the homepage and key pages for clarity and impact.
05
We created distinctive sections: virtual space templates and a blog with its own layout.
06
We refined the UI system for an immersive but accessible experience.
Information architecture
  • Home
  • Services
  • Pricing
  • Virtual spaces
    • Conferences
    • Product launches
    • Training
    • Events
  • Blog
  • Contact
From the website

Pages from the website

Virtual spaces that start from templates

Teams don't start from zero: we designed templates for the real use cases, from conferences and product launches to training and partner events. Each virtual space is ready to customize in a few clicks.

A blog section with an identity of its own

We built a blog with a distinctive layout, with horizontal cards that open, designed for content about remote work, immersive events and the future of collaboration. The content becomes part of the brand experience, not an afterthought.

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